The Central & Eastern Europe (CEE) Wine Fair will debut in London on Tuesday 18^th June 2024 to showcase the diverse wine scene at the heart of Europe.

This is the first tasting of its kind, being organised by Wine Communication, and will bring together producers from a wide range of countries throughout the Central and Eastern Europe region, from the Danube to the Black Sea.

A cross regional tasting event of this kind has never been organized before and there are plans for it to evolve in years to come. Featuring producers from 14 countries, will be a great opportunity for trade and press to discover the incredible diversity of unique grapes from Alibernet and Areni to Zghihară and Žilavka and taste wines from countries from the region’s western to eastern borders.

Exhibitors will include wineries that are seeking representation in the UK market as well as distributors and importers who already have CEE wines in their portfolio.

The event is being organised by Zsuzsa Toronyi and Caroline Gilby MW of Wine Communication, specialists in the wines of CEE, who have carefully curated a list of quality producers to celebrate some of the best wines from this untapped part of Europe.

Caroline Gilby MW says, “I’ve been working in and writing about this region since the beginning of the modern era, and I’ve seen a complete revolution in winemaking. I have long wanted to share these wines with their authentic but personal stories and tales of challenges overcome. This wine fair is a great opportunity to do just that along with my like-minded event partner Zsuzsa Toronyi.”

Zsuzsa Toronyi adds, “The idea is to move beyond individual country borders to gain more attention than any one country can achieve on its own. Stronger together. Not just working collaboratively to raise awareness of these wines and winemakers, but also the strong links between the different wine growing regions from the grapes grown and the history, through to vine cultivation.

“For the UK trade, wines from Central and Eastern Europe offer a great opportunity to add interest and excitement, along with new stories, to their wine ranges. After all this is the last undiscovered part of the wine world with deep authentic roots, unique grapes, and modern winemaking combining to bring high quality in the bottle.”

As part of the event, Caroline will lead 2 masterclasses introducing the audience to the countries and their wines. Wineries seeking distribution will be represented by owners or wine makers, while producers with UK agents will be looking to raise awareness with press, retailers, independents and sommeliers.

Mark your calendars for this must-do tasting and sign up here: https://bit.ly/TheUltimateCEEWineFair

If you would like more details about the tasting, or would like to interview Caroline or Zsuzsa for more details: [email protected]